Good Design. Dieter Rams

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps a product to be useful.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is torought to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.

Vía: Vitsoe